
Brad Frei
OWNER
I am Brad Frei, the owner and host at Adventure Sun Valley. I was raised on a family farm in the shadows of the Frank Church Wilderness and 4became an avid outdoorsman at an early age. I began my whitewater guiding career almost 30 years ago on the Salmon River. In 1999, I purchased Sun Valley Rivers, a respected river company, and changed the name to Adventure Sun Valley. From the very beginning, my goal was to provide a pampered camping experience to guests seeking a true adventure, but without the heavy lifting; this is what we promise at Adventure Sun Valley.
During the offseason, I am a lead captain on a Gulfstream g650 aircraft. Prior to this, I was an Air Force fighter pilot, flying for a NATO command squadron. I believe this, along with my subsequent experience flying corporate jets, honed my standards for providing superior customer experience. We strive to apply an uncompromising dedication to safety, coupled with attention to the smallest details, to ensure each guest has an experience that exceeds their wildest expectations.
I am confident that you will be thrilled with your adventure and your choice to enjoy this tremendous wilderness river with us. I unashamedly boast that we have the greatest guide team on the river; a bold claim, but I think that you will agree. I am always happy to talk with anyone who wants to know more about this trip or has specific questions about your group’s needs, so don’t hesitate to contact me. I look forward to seeing you on the river!