about ASV


At Adventure Sun Valley, we provide you with exceptional adventure that is unmatched in luxury service, safety and value. Our prices are competitive and we promise you will have an absolute blast! Rugged adventure and pampered comfort mean you will have the trip of a lifetime. We handle everything, from providing high quality gear to setting up camp each day, preparing gourmet meals and leading a wide variety of activities both on and off the river. For two decades, our team of passionate professionals, directed by Brad Frei, have provided our guests unforgettable experiences.


Our team of hand-selected licensed professionals have been working together for over a decade and we provide them with everything they need to take excellent care of you and ensure your trip is fun and safe and creates memories you’ll cherish forever. They are there for you, no matter what you need, with caring, concierge service in the heart of the United States’ most rugged, pristine wilderness. Some call it “glamping,” but we say we provide “Pampered Camping™” to describe our commitment to catering to you and ensuring your comfort. We always go the extra mile, when you book with us, from the moment we pick you up in Boise in our Free Airport Shuttle for the ride to Stanley Idaho, while you’re on the Middle Fork enjoying your adventure, to the moment we return you to Boise. It’s our goal to ensure that you don’t have to lift a finger, and your experience exceeds your expectations in every way!